Having spent 20 years as Cooley's head of global business development, I have some well-informed ideas about how to optimize law firm marketing and business development. During my tenure at Cooley, I ...

Over the course of the last several years, the world of marketing and advertising has changed in drastic and exponential ways. As new technological tools continue to emerge at an accelerated pace, the ...

Balancing publicity, marketing and branding is essential for a thriving business, with each playing a unique role in growth and visibility. Start with solid branding to establish a strong identity, ...