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A Simple French Grocery Ad Just Outclassed Billion Dollar Brands 🤖 This year, Intermarché surprised the entire advertising world with a Christmas film that blends heart, storytelling, and AI powered creativity in a way major brands failed to deliver. The ad follows a lonely wolf who is tired of being seen as the villain and turns to cooking as a way to change how the world sees him. To bring this vision to life, the agency behind the film collaborated with two leading production studios. Divine
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